Gonzalo Hergueta

Cover Art by Robert Beatty.

OMNI Magazine
Designing the revival issue of OMNI, a cult science magazine from the 70’s, in celebration of the launch of the Adidas ZX.

Old Issues from the 80s served as inspiration.

The original OMNI display font from the original magazines was digitally redrawn and used throughout the magazine.

CREDITS TITLE OMNI Magazine SERVICES Editorial CLIENT Adidas Originals YEAR 2021 Role Design Direction Agency Johannes Leonardo Creative Director Sarah Bassett Cover Illustration Robert Beatty Extra Type Design Aleksi Tammi LOCATION New york

DESCRIPTION To mark the launch of the Adidas ZX, a fresh take and aesthetic for the revival issue of OMNI was created. For this project the original back catalog of OMNI was referenced for the layouts, while a full redraw and digitalization of OMNI's iconic display typography was performed, resulting in a yet-to-be-released typeface.

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