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Adidas Originals EQT - 1

Adidas Originals EQT
A global launch campaign for the revival of the EQT line by Adidas originals. Shot by Juergen Teller in Berlin.

Adidas Originals EQT - 1
Adidas Originals EQT - 1
Adidas Originals EQT - 1
Adidas Originals EQT - 1
Adidas Originals EQT - 1
Adidas Originals EQT - 1
Adidas Originals EQT - 1
Adidas Originals EQT - 1
CREDITS TITLE Adidas Originals EQT SERVICES Campaign CLIENT Adidas Originals YEAR 2018 Agency Johannes Leonardo Creative Director Ferdinando Verderi Photography Juergen Teller LOCATION New York
DESCRIPTION Celebrating an icon of the 90's, Originals revived the EQT brand of products transforming a sports utility product into a fashion statement. True to the tagline of "Everything that is essential, nothing that is not” this campaign is straightforward, boldly showing the agency brief in its visual communication, along with the head-on photographic style of German icon Juergen Teller shot in Berlin, the birthplace of EQT.
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