CREDITS
TITLE
Adidas Originals EQT
SERVICE
Campaign
CLIENT
Adidas Originals
YEAR
2018
Agency
Johannes Leonardo
Creative Director
Ferdinando Verderi
Photography
Juergen Teller
LOCATION
New York
DESCRIPTION
Celebrating an icon of the 90's, Originals revived the EQT brand of products transforming a sports utility product into a fashion statement. True to the tagline of "Everything that is essential, nothing that is not” this campaign is straightforward, boldly showing the agency brief in its visual communication, along with the head-on photographic style of German icon Juergen Teller shot in Berlin, the birthplace of EQT.
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