Adidas Originals Crazy 8 Global Launch Campaign.
Design for Adidas Originals’ global re-launch of the Crazy franchise. Based extensively on trap culture, the campaign is based on unreadable typography, repetition, and loudness.
CREDITS & ACCOLADESWinner of 2 Design Cannes Lions 1 Clio award.
Agency: Johannes Leonardo
Creative Director: Ferdinando Verderi
Photographer Mark Borthwick
New York, USA. 2017