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TITLE

Adidas Originals Crazy 8 Global Launch Campaign.


DESCRIPTION

Design for Adidas Originals’ global re-launch of  the Crazy franchise.  Based extensively on trap culture, the campaign is based on unreadable typography, repetition, and loudness.

CLIENT

Adidas Originals


CREDITS & ACCOLADES

Winner of 2 Design Cannes Lions 1 Clio award.
Agency: Johannes Leonardo
Creative Director: Ferdinando Verderi
Photographer Mark Borthwick
New York, USA. 2017