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An award winning global campaign for the release of a crazy sneaker.


















Adidas Originals Crazy 8 Global Campaign



DESCRIPTION


Design for Adidas Originals’ global re-launch of  the Crazy franchise.  Based extensively on trap culture, the campaign is based on unreadable typography, repetition, and loudness.

CREDITS & ACCOLADES


Winner of 2 Design Cannes Lions 1 Clio award.
Agency: Johannes Leonardo
Creative Director: Ferdinando Verderi
Photographer Mark Borthwick
New York, USA. 2017





CLIENT


• Adidas Originals